Samsung reveals Intelligent Eyewear prices — pre-orders open now

The eyewear is developed in partnership with Google, with Google Gemini built into the device. Samsung is offering the product in two eyewear collections, produced with Gentle Monster and Warby Parker, and the total range comprises 30 designs.

Pre-order window and availability

Pre-orders opened on November 12, 2026, in the United States and South Korea. The pre-order period closes on December 10, 2026, the same date on which shipments and the formal launch are scheduled to begin.

The full lineup is available in the United States. In South Korea, only the Gentle Monster collection is offered. Samsung has stated that additional markets will follow next year, although the company did not disclose which markets or a timetable for them at the time of the announcement.

Pricing by market and model

In the United States, the Warby Parker collection starts at 395 dollars. The Gentle Monster collection is priced from 449 dollars to 489 dollars, with the exact price depending on the model selected. In South Korea, the Gentle Monster collection starts at 650,000 won.

The distinction between a starting price and a price range is material to the announcement. The Warby Parker figure is a floor, not a fixed price for every model, and the Gentle Monster figure is a range across its variants. A buyer selecting a specific frame and lens combination should therefore expect the final price to depend on that configuration.

The two collections

The 30 designs are divided between the two partners. The Gentle Monster collection contains 16 variants across six frame designs. The Warby Parker collection contains 14 variants across three frame designs.

The two collections therefore address different segments of the market. Gentle Monster contributes the larger share of variants and frame designs, while Warby Parker offers a smaller set of frames at a lower starting price. The company has not disclosed how individual variants are distributed across the two price bands within the Gentle Monster range.

Hardware specification

The eyewear is powered by the Snapdragon AR1 Gen 1 processor. It carries a 12 megapixel high dynamic range camera, 2 gigabytes of memory and 64 gigabytes of storage. Audio is delivered through open-ear speakers, and the device includes four microphones.

The device weighs approximately 41 grams, although weight varies by model. Battery life is rated at up to nine hours of use, extending to up to 72 hours with the charging case. Both figures are stated as maximums under mixed use, and the company did not publish a figure for continuous use under a single workload. The device is rated IPX4, which denotes resistance to water splashes.

Software and the Google partnership

Google Gemini is built into the eyewear, and the product was developed with Google. The announcement does not describe the precise division of responsibilities between the two companies, and it does not state which version of the underlying platform software the device runs. Prior coverage has associated the product with Google smart glasses work, but the press release itself does not present a platform name as a fact, and this article does not assert one on its behalf.

Background

This announcement is a genuine follow-up to Newzora content 28, published on November 11, 2026, which reported that Samsung and Google smart glasses pre-orders would open on Thursday, November 12. At that stage, no official pricing had been disclosed. The November 12 announcement supplies the missing information: firm prices for both collections, the confirmed December 10 ship date, and the detailed specification of the device.

The timing places Samsung in a segment that has attracted sustained attention from large technology companies. Smart glasses that combine a camera, voice assistance and an open-ear audio design have moved from demonstration hardware toward commercial products over the past two years, and the involvement of Google as a software partner gives this device a direct connection to one of the largest artificial intelligence platforms in the market.

Why the announcement matters

The pricing is the most significant element of the announcement. A starting price of 395 dollars for the Warby Parker collection positions the device below the price of a flagship smartphone, while the Gentle Monster range of 449 to 489 dollars places the premium variants in the same band as high-end wireless audio and wearable products. The pricing suggests that Samsung is treating the eyewear as a consumer accessory rather than a specialist device.

The December 10 launch date is also significant. It places the product in the market before the end of the year, in time for the holiday purchasing period, and it gives Samsung a defined window in which to measure demand before deciding on the additional markets scheduled for next year.

The specification is comparatively modest in one respect and ambitious in another. The 2 gigabytes of memory and 64 gigabytes of storage are limited by smartphone standards, which is consistent with a device designed to operate as a companion to a phone rather than as a standalone computer. The 12 megapixel camera, the four-microphone array and the nine-hour battery figure, by contrast, indicate that the device is intended for sustained daily use rather than short demonstrations.

What happens next

The immediate question is the rate at which pre-orders convert into shipments after December 10. Samsung has not disclosed pre-order volumes, and it has not stated whether supply will be constrained at launch. The second question is the timetable for additional markets, which the company has not yet specified. A third question concerns the software experience in daily use, which cannot be assessed until review units reach independent testers.

For prospective buyers, the practical choice is between the two collections. The Warby Parker range offers the lower entry price, while the Gentle Monster range offers more frame designs at a higher price. In South Korea, that choice does not arise, because only the Gentle Monster collection is available.

Source: Samsung Mobile Press official release, SamMobile, The Korea Times, all November 12, 2026.